TikTok Shop is open across Europe. Almost no brand knows how to run it.

We launch and scale TikTok Shop for European DTC brands — catalog, creator network, affiliate program, ads. Retainer plus a share of attributed GMV. Run by affiliate and performance operators, not a social team.

Run the numbers Apply to work with us →
EU markets live 10
Platform commission 5–9%
Creator commission 10–20%
Approval → first sale ~3 weeks
The economics

Where the money actually goes

TikTok Shop looks like free reach. It isn't. Here is €100 of GMV walking down to what you actually keep — the walk most brands never model before they launch.

From €100 of GMVAmountRunning
Gross GMV€100.00€100.00
Platform commission · 6% (range 5–9%)−€6.00€94.00
Creator commission · 15%−€15.00€79.00
COGS · 25%−€25.00€54.00
Fulfilment & payment fees−€6.25€47.75
Paid amplification · 10% of GMV−€10.00€37.75
Returns provision · 8%−€6.25€31.50
Contribution margin€31.5031.5%

Illustrative. €100 of GMV on a typical €40 product. You control every rate except TikTok's platform commission, which runs 5–9% by country and category.

That looks comfortable — until you fight for placement. Push creator commission to 30% to win the best partners and paid to 20% to scale, and this same product clears roughly €10. Add a return spike or a discounted promo and it's underwater. Nobody sets out to lose money here; they just never ran the line above. So we built you the tool to run it.

Margin calculator

Can your product carry this channel?

Set your real numbers. The break-even line is the maximum creator commission your unit can pay before it goes negative — the single number that decides whether TikTok Shop works for you.

Inputs

Contribution margin / unit
€0.00 0%
Break-even creator commission
Max 0% before the unit goes negative. You're paying 20%.
GMV to hit € profit / month
€0 / mo
Verdict—
Email yourself the full breakdown
Track record

Built and run, not pitched

Revly's operator has run affiliate and partner marketing at scale — recruiting and managing partner networks on attributed sales, the exact discipline TikTok Shop requires. Brand names anonymised by default.

VerticalMarketChannelWhat was runResult
Digital health DTC ES / US Affiliate / partner network Built & ran the partner network from scratch — commission tiers, tracking & payouts €0 → €5.2M / yr GMV
Tech DTC EU Affiliate / partner network Built & scaled the affiliate program — creator recruitment, commissions, tracking €12k → €312k GMV · 7 mo
Seasonal DTC EU Affiliate / partner network Launched & scaled the affiliate program through seasonal demand peaks €0 → €210k / mo GMV · 10 mo

Detailed references available under NDA on request.

Why an affiliate agency

Same machine, new surface

TikTok Shop is an affiliate network with a checkout bolted on. Every part of it maps onto a discipline that already exists — one most social agencies have never run.

Publisher recruitment
→
Creator sourcing
Commission tiers
→
Creator commission structure
Attribution windows
→
TikTok Shop attribution
Payout terms & negotiation
→
Creator payouts
Partner network management
→
Creator network management
Fraud & incrementality
→
The same problem, here

Most TikTok Shop agencies come from content, so they optimise for views. This is a performance channel and it should be run like one.

Market status

Where TikTok Shop is open in Europe

TikTok Shop is live in ten European markets today. These are the ones we launch and scale brands into.

MarketStatus
United Kingdom GB● Open
Ireland IE● Open
Spain ES● Open
Germany DE● Open
France FR● Open
Italy IT● Open
Netherlands NL● Open
Belgium BE● Open
Austria AT● Open
Poland PL● Open

Last reviewed: August 2026 · one detailed page per market at /markets/<country> (coming next).

How we run it

The delivery plan

Six phases, in order. What you get and roughly when — the plan a buyer is actually trying to evaluate. Timeframes are typical and confirmed in the proposal.

#PhaseWhat you getWhen
01Shop setup & seller verificationVerified seller account, shop live in the target marketWeek 1
02Catalog, compliance & category approvalProducts listed and compliant, categories approvedWeeks 1–2
03Creator sourcing & seedingVetted creator shortlist, samples shipped and trackedWeeks 2–4
04Affiliate program & commission structureOpen & targeted collaborations, commission tiers liveWeeks 3–4
05Content & paid amplificationCreator content live, paid behind proven winnersWeeks 4–6
06Live, promotions & scalingPromo calendar, weekly optimisation, scaling reportWeek 6+ ongoing
Pricing

Stated openly

Published on purpose. It filters enquiries that were never a fit, which is the point.

Retainer
€2,500 / mo
  • in Shop operations & account health
  • in Creator sourcing, seeding & management
  • in Affiliate program & commission strategy
  • in Paid amplification setup & management
  • in Weekly reporting on attributed GMV & margin
+ Performance
10% of attributed GMV
  • note On GMV attributed to the program we run — not your total shop
  • out Media / ad spend budget
  • out Product & sample cost
  • out Creator commissions (paid to creators)
  • term Minimum term 9 months
  • term Notice period 30 days

Retainer plus performance because the two phases pull in opposite directions: a pure percentage underpays the heavy setup phase, and a pure retainer stops caring once you're scaling. This aligns both.

Who we don't work with

This isn't for everyone

FAQ

The questions operators actually ask

Who owns the shop account if we stop working together?+
You do — always. The TikTok Shop seller account, the catalog and the data are yours and stay in your name. We operate it; we don't hold it hostage, and this is written into the contract.
Do I need to be a TikTok Shop Partner (TSP)?+
No. You engage us directly and sell under your own seller account — you don't need to be a TikTok Shop Partner yourself.
Is there exclusivity in my category?+
Yes. We don't take on directly-competing brands in the same category and market at the same time — so the program we build for you isn't cannibalised by one we run next door.
What's the minimum contract?+
Minimum term is 9 months with 30 days' notice after that — long enough for the setup phase to pay off, short enough that we have to keep earning it.
What happens if it doesn't sell?+
We tell you before you start — the calculator and audit exist to catch that early. If a product can't carry the channel, we say so rather than take a retainer against a dead launch.
How is GMV attributed, and who reports it?+
Attributed GMV comes from TikTok Shop's own affiliate and order reporting — the platform's numbers, not ours. We reconcile it weekly and share the source data, not just a summary.
Who pays the creators?+
Creator commissions are paid out of completed sales through TikTok Shop's affiliate system — they come off GMV, not out of your retainer or ours. We set, manage and optimise the rates.
Can you run this if I already have a paid-social agency?+
Yes. This is a separate channel with separate economics; we coordinate so TikTok Shop and your paid social don't fight over the same creative or budget.
Apply

Tell us about your brand

This is a qualification form, not a calendar link. If it's a fit, we'll come back with specifics. If it isn't, we'll tell you plainly.

Enter your brand name.
Enter a valid URL (including https://).
Choose a category.
Select a band.
Pick at least one market.
Select one.
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Select a band.
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Enter your name.
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We reply to every qualified application within 2 business days.

Application received.

Thanks — we've got it. We review every application by hand and reply to qualified brands within 2 business days. If it's a fit, the next message from us includes a margin read on your product and the two or three markets we'd open first. If it isn't, we'll tell you why.